The power of store brands: Intrinsic loyalty and conquesting power.

J.E.M. Steenkamp, M.G. Dekimpe

Research output: Chapter in Book/Report/Conference proceedingAbstract

Original languageEnglish
Title of host publicationMarketing Science Conference, Berkeley.
Pages62
Publication statusPublished - 1997

Cite this

Steenkamp, J. E. M., & Dekimpe, M. G. (1997). The power of store brands: Intrinsic loyalty and conquesting power. In Marketing Science Conference, Berkeley. (pp. 62)