The Potential Use of Visual Packaging Elements as Nudges: An Analysis on the Example of the EU Health Claims Regime

K. Purnhagen; E. van Herpen; E. van Kleef

The Potential Use of Visual Packaging Elements as Nudges: An Analysis on the Example of the EU Health Claims Regime

K. Purnhagen, E. van Herpen, E. van Kleef

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Nudging - Possibilities, Limitations and Applications in European Law and Economics
Editors	Klaus Mathis, Avishalom Tor
Publisher	Springer International Publishing Switzerland
Pages	197-216
ISBN (Print)	9783319295602
Publication status	Published - 2016

Cite this

Purnhagen, K., van Herpen, E., & van Kleef, E. (2016). The Potential Use of Visual Packaging Elements as Nudges: An Analysis on the Example of the EU Health Claims Regime. In K. Mathis, & A. Tor (Eds.), Nudging - Possibilities, Limitations and Applications in European Law and Economics (pp. 197-216). Springer International Publishing Switzerland.

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The Potential Use of Visual Packaging Elements as Nudges : An Analysis on the Example of the EU Health Claims Regime. / Purnhagen, K.; van Herpen, E.; van Kleef, E.

Nudging - Possibilities, Limitations and Applications in European Law and Economics. ed. / Klaus Mathis; Avishalom Tor. Springer International Publishing Switzerland, 2016. p. 197-216.

Research output: Chapter in Book/Report/Conference proceeding › Chapter

TY - CHAP

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AU - van Kleef, E.

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BT - Nudging - Possibilities, Limitations and Applications in European Law and Economics

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