The Potential Use of Visual Packaging Elements as Nudges: An Analysis on the Example of the EU Health Claims Regime

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationNudging - Possibilities, Limitations and Applications in European Law and Economics
EditorsKlaus Mathis, Avishalom Tor
PublisherSpringer International Publishing Switzerland
Pages197-216
ISBN (Print)9783319295602
Publication statusPublished - 2016

Cite this

Purnhagen, K., van Herpen, E., & van Kleef, E. (2016). The Potential Use of Visual Packaging Elements as Nudges: An Analysis on the Example of the EU Health Claims Regime. In K. Mathis, & A. Tor (Eds.), Nudging - Possibilities, Limitations and Applications in European Law and Economics (pp. 197-216). Springer International Publishing Switzerland.