The Orientation of Organizations to their Environments: Functions of the Unconscious Mind

C.M.J. van Woerkum, M.N.C. Aarts

    Research output: Contribution to journalArticleAcademicpeer-review

    10 Citations (Scopus)

    Abstract

    This article focuses on the unconscious processes involved in dealing with the environment of organizations, a main concern of public relations. To do so, we analytically distinguish between 3 types of relationships: those based on rules, those based on profitability, and those based on values. We explain how the unconscious mind affects one's perceptions, interactions, and decision making. Next, we present our central model, consisting of 4 modes: sending, giving off, interpretation, and resonance. Combining these modes leads to 4 types of communication that are elaborated in more detail. Finally, we ask how organizations can deal with their own unconscious reflexes and suggest a more in-depth reflection on current practices.
    Original languageEnglish
    Pages (from-to)180-206
    Number of pages27
    JournalJournal of Public Relations Research
    Volume20
    Issue number2
    DOIs
    Publication statusPublished - 2008

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