TY - JOUR
T1 - The Orientation of Organizations to their Environments: Functions of the Unconscious Mind
AU - van Woerkum, C.M.J.
AU - Aarts, M.N.C.
N1 - DOI: 10.1080/10627260801894314
PY - 2008
Y1 - 2008
N2 - This article focuses on the unconscious processes involved in dealing with the environment of organizations, a main concern of public relations. To do so, we analytically distinguish between 3 types of relationships: those based on rules, those based on profitability, and those based on values. We explain how the unconscious mind affects one's perceptions, interactions, and decision making. Next, we present our central model, consisting of 4 modes: sending, giving off, interpretation, and resonance. Combining these modes leads to 4 types of communication that are elaborated in more detail. Finally, we ask how organizations can deal with their own unconscious reflexes and suggest a more in-depth reflection on current practices.
AB - This article focuses on the unconscious processes involved in dealing with the environment of organizations, a main concern of public relations. To do so, we analytically distinguish between 3 types of relationships: those based on rules, those based on profitability, and those based on values. We explain how the unconscious mind affects one's perceptions, interactions, and decision making. Next, we present our central model, consisting of 4 modes: sending, giving off, interpretation, and resonance. Combining these modes leads to 4 types of communication that are elaborated in more detail. Finally, we ask how organizations can deal with their own unconscious reflexes and suggest a more in-depth reflection on current practices.
U2 - 10.1080/10627260801894314
DO - 10.1080/10627260801894314
M3 - Article
SN - 1062-726X
VL - 20
SP - 180
EP - 206
JO - Journal of Public Relations Research
JF - Journal of Public Relations Research
IS - 2
ER -