The metric quality of full-profile judgments and the number-of-level effects in conjoint analysis.

J.B.E.M. Steenkamp, D.R. Wittink

Research output: Contribution to journalArticleAcademicpeer-review

29 Citations (Scopus)
Original languageEnglish
Pages (from-to)275-286
JournalInternational Journal of Research in Marketing
Volume11
Publication statusPublished - 1994

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