The metric quality of full-profile judgments and the number-of-level effects in conjoint analysis.

J.B.E.M. Steenkamp, D.R. Wittink

Research output: Contribution to journal › Article › Academic › peer-review

Original language	English
Pages (from-to)	275-286
Journal	International Journal of Research in Marketing
Volume	11
Publication status	Published - 1994

Cite this

@article{642469cd0e5242b0b94a55c598931d1c,

title = "The metric quality of full-profile judgments and the number-of-level effects in conjoint analysis.",

author = "J.B.E.M. Steenkamp and D.R. Wittink",

year = "1994",

language = "English",

volume = "11",

pages = "275--286",

journal = "International Journal of Research in Marketing",

issn = "0167-8116",

publisher = "Elsevier",

}