The Marketing-Finance Interface Towards Financial Services.

J.M.E. Pennings, M.G.M. Wetzels, M.T.G. Meulenberg

Research output: Chapter in Book/Report/Conference proceedingChapterAcademic

Original languageEnglish
Title of host publicationMarketing: progress, prospects, perspectives : 26th EMAC Conference, 20th - 23rd May 1997, Warwick Business School ; proceedings
EditorsD. Arnott
PublisherWarwick Business School
Pages1915-1924
ISBN (Print)9780902610439
Publication statusPublished - 1997
EventMarketing: progress, prospects, perspectives : 26th EMAC Conference, 20th - 23rd May 1997 -
Duration: 23 May 199723 May 1997

Conference

ConferenceMarketing: progress, prospects, perspectives : 26th EMAC Conference, 20th - 23rd May 1997
Period23/05/9723/05/97

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