The Marketing Finance Interface: An Organizational Perspective

P.C. Verhoef, J.M.E. Pennings

Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

3 Citations (Scopus)
Original languageEnglish
Title of host publicationHandbook of Marketing and Finance
EditorsS. Ganesan
Place of PublicationCheltenham, United Kingdom
PublisherEdward Elgar Publishing
Pages225-243
Number of pages336
ISBN (Print)9781849802727
Publication statusPublished - 2012

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