| Original language | English |
|---|---|
| Title of host publication | Handbook of Marketing and Finance |
| Editors | S. Ganesan |
| Place of Publication | Cheltenham, United Kingdom |
| Publisher | Edward Elgar |
| Pages | 225-243 |
| Number of pages | 336 |
| ISBN (Print) | 9781849802727 |
| Publication status | Published - 2012 |
The Marketing Finance Interface: An Organizational Perspective
P.C. Verhoef, J.M.E. Pennings
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review
6
Citations
(Scopus)