The Marketing Finance Interface: An Organizational Perspective

P.C. Verhoef, J.M.E. Pennings

Research output: Chapter in Book/Report/Conference proceedingChapter

2 Citations (Scopus)
Original languageEnglish
Title of host publicationHandbook of Marketing and Finance
EditorsS. Ganesan
Place of PublicationCheltenham, United Kingdom
PublisherEdward Elgar Publishing
Pages225-243
Number of pages336
ISBN (Print)9781849802727
Publication statusPublished - 2012

Cite this

Verhoef, P. C., & Pennings, J. M. E. (2012). The Marketing Finance Interface: An Organizational Perspective. In S. Ganesan (Ed.), Handbook of Marketing and Finance (pp. 225-243). Cheltenham, United Kingdom: Edward Elgar Publishing.