The Investment Order Tool: Horticultural investment selection in Jordan and Spain June 2016 to June 2019

Chris Blok, Esteban Baeza Romero, Geert Franken, Romain Leyh, Maarten Coelen, Pieter Mol, Wouter Bakker, Kees van der Kruk

Research output: Book/ReportReportProfessional

Abstract

In 2015 Wageningen University & Research, Business Unit Greenhouse Horticulture gathered a group of Dutch supply industry companies around the idea of creating an investment order tool. The companies involved were the fertiliser producer SQM (until 2018), the rockwool producer Grodan, Priva for automation of climate, nutrients and labour, the seed and breeding company Bakker Brothers and the screen producer Ludvig Svensson. Two regions, Jordan and Spain, were chosen to serve as pilot areas for the investment order tool. In Jordan the comparison was between the traditional single tunnel greenhouse and a multi-span greenhouse, in Spain the comparison was between the traditional flat roofed parral greenhouse and a multi-span greenhouse. In both, Jordan and Spain, the improved greenhouse used automation of irrigation, fertilisation, ventilation and screening. In both areas climate measurements were performed. In Almería, the tool was tested in discussions with growers, advisors, researchers, authorities and the Cajamar bank. The tool shows the most profitable order of investment alternatives. The investment tool can help growers to avoid non-profitable investments and to identify choices based on risk aversion. The tool helps supply companies to identify unexpected motivations of growers. The tool helps researchers to focus on some topics around risk control. Finally, the tool helps local authorities to organise effective support actions.
Original languageEnglish
Place of PublicationBleiswijk
Number of pages50
DOIs
Publication statusPublished - 2019

Publication series

NameReport / Stichting Wageningen Research, Wageningen Plant Research, Business Unit Greenhouse Horticulture
No.WPR-891

Fingerprint Dive into the research topics of 'The Investment Order Tool: Horticultural investment selection in Jordan and Spain June 2016 to June 2019'. Together they form a unique fingerprint.

Cite this