The influence of the image of a product's region of origin on product evaluation

K. van Ittersum, M.J.J.M. Candel, M.T.G. Meulenberg

Research output: Contribution to journalArticleAcademicpeer-review

182 Citations (Scopus)


In the marketing literature, the influence of a place-of-origin indication on the evaluation of products has been studied with little consideration for the image of the place of origin as a separate construct. Although effects of a place-of-origin indication have been found, it is still unclear what components make up the image of a place of origin, and how they determine consumers' evaluations of products originating from that place. In this paper, we propose and empirically test a conceptual framework that addresses these issues. More specifically, we examine how the image of a region influences the perceptions of and preferences for products.
Original languageEnglish
Pages (from-to)215-226
JournalJournal of Business Research
Issue number3
Publication statusPublished - 2003


  • country-of-origin
  • information
  • attitudes
  • perceptions
  • perspective
  • construct
  • framework
  • japanese
  • quality
  • impact

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