The influence of the image of a geographical area on the evaluation of food products.

K. van Ittersum, M.J.J.M. Candel

Research output: Chapter in Book/Report/Conference proceedingConference paperAcademic

Original languageEnglish
Title of host publicationProceedings of 27th EMAC conference, Track 6: consumer behaviour, Stockholm, Sweden. P. Andersson (ed.)
Pages297-307
Publication statusPublished - 1998

Cite this