The Influence of Shareholder Complaints on Companies’ Product-Advertising Investments

S. Wies, A.O.I. Hoffmann, J. Aspara, J.M.E. Pennings

Research output: Contribution to conference › Conference paper › Academic › peer-review

Original language	English
Publication status	Published - 2012
Event	2012 Academy of Marketing Science Annual Conference - Duration: 16 May 2012 → 19 May 2012

Conference/symposium	2012 Academy of Marketing Science Annual Conference
Period	16/05/12 → 19/05/12

Cite this

@conference{cfe27a774e94488f9e40c6311de9a98e,

title = "The Influence of Shareholder Complaints on Companies{\textquoteright} Product-Advertising Investments",

author = "S. Wies and A.O.I. Hoffmann and J. Aspara and J.M.E. Pennings",

year = "2012",

language = "English",

note = "2012 Academy of Marketing Science Annual Conference ; Conference date: 16-05-2012 Through 19-05-2012",

}