The Influence of Shareholder Complaints on Companies’ Product Advertising Investments

S. Wies, A.O.I. Hoffmann, J. Aspara, J.M.E. Pennings

Research output: Contribution to conference › Conference paper › Academic › peer-review

Original language	English
Publication status	Published - 2012
Event	41st European Marketing Academy (EMAC) Conference - Duration: 22 May 2012 → 25 May 2012

Conference/symposium	41st European Marketing Academy (EMAC) Conference
Period	22/05/12 → 25/05/12

Cite this

@conference{c6a0d6ba161341508bf61853de26b15a,

title = "The Influence of Shareholder Complaints on Companies{\textquoteright} Product Advertising Investments",

author = "S. Wies and A.O.I. Hoffmann and J. Aspara and J.M.E. Pennings",

year = "2012",

language = "English",

note = "41st European Marketing Academy (EMAC) Conference ; Conference date: 22-05-2012 Through 25-05-2012",

}