The Influence of Product Scarcity on Choice: Snobs and Bandwagons

E. van Herpen, F.G.M. Pieters, M. Zeelenberg

Research output: Chapter in Book/Report/Conference proceedingAbstract

Original languageEnglish
Title of host publicationMarketing Science Conference, Rotterdam, 24-26 June, 2004
Place of PublicationRotterdam
Pages32-32
Publication statusPublished - 2004
EventMarketing Science Conference, June 24 - June 26, 2004, Erasmus University Rotterdam -
Duration: 24 Jun 200426 Jun 2004

Conference

ConferenceMarketing Science Conference, June 24 - June 26, 2004, Erasmus University Rotterdam
Period24/06/0426/06/04

Cite this

van Herpen, E., Pieters, F. G. M., & Zeelenberg, M. (2004). The Influence of Product Scarcity on Choice: Snobs and Bandwagons. In Marketing Science Conference, Rotterdam, 24-26 June, 2004 (pp. 32-32). Rotterdam.