The Influence of Online Reviews on Restaurants: The Roles of Review Valence, Platform, and Credibility

Anne-Wil Van Lohuizen, Andres Trujillo-Barrera*

*Corresponding author for this work

Research output: Contribution to journalArticleAcademicpeer-review

Abstract

Online reviews influence consumer decision making, retrieving valuable information about consumers to the companies. We investigate how review valence, platform type, and review credibility affect purchase intention (visit to restaurants). We use an experimental 2 × 4 between-subjects factorial design with two platforms (company websites and independent websites) and four types of review valences (neutral, negative, positive and balanced), with data of 256 respondents. Results show that purchase intentions are influenced by review valence. The effect is moderated by perceived review credibility. Review platform has no moderating effect on the influence of review valence. Results provide practical information for marketers in the service industry.

Original languageEnglish
Article number20180020
JournalJournal of Agricultural and Food Industrial Organization
DOIs
Publication statusPublished - 2 Oct 2019

Keywords

  • electronic word of mouth (eWOM)
  • online reviews
  • review valence

Fingerprint Dive into the research topics of 'The Influence of Online Reviews on Restaurants: The Roles of Review Valence, Platform, and Credibility'. Together they form a unique fingerprint.

  • Cite this