The influence of market pull and technology push on market orientation and (product) innovation

F.J.H.M. Verhees, W.E. Kuiper

Research output: Chapter in Book/Report/Conference proceedingConference paper

Original languageEnglish
Title of host publicationMarketing and Competition in the Information Age : Proceedings of the 28th EMAC Conference, Berlin, Germany, 11-14 May 1999 / L. Hildebrandt e.a. (eds.) - Berlin : Humboldt Universität, 1999 - (on CD-ROM)
Publication statusPublished - 1999

Cite this

Verhees, F. J. H. M., & Kuiper, W. E. (1999). The influence of market pull and technology push on market orientation and (product) innovation. In Marketing and Competition in the Information Age : Proceedings of the 28th EMAC Conference, Berlin, Germany, 11-14 May 1999 / L. Hildebrandt e.a. (eds.) - Berlin : Humboldt Universität, 1999 - (on CD-ROM)