Original language | English |
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Pages (from-to) | 438-439 |
Journal | Advances in Consumer Research |
Volume | 29 |
Publication status | Published - 2002 |
The Influence of Expertise on Preferences for Assortment Variety : When Less Variety is Better
H.W.I. van Herpen, F.G.M. Pieters
Research output: Contribution to journal › Article › Academic › peer-review