The Influence of Expertise on Preferences for Assortment Variety : When Less Variety is Better

H.W.I. van Herpen, F.G.M. Pieters

Research output: Contribution to journalArticleAcademicpeer-review

Original languageEnglish
Pages (from-to)438-439
JournalAdvances in Consumer Research
Volume29
Publication statusPublished - 2002

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