The influence of date marking related visual cues on consumers’ interpretation and choices to discard or use food: two consumer studies in The Netherlands

This report describes the results of two consumer studies conducted in The Netherlands as part of project BO-43-110-011: The influence of date marking related visual cues on food packages on discarding behaviour of consumers at home (=Invloed van Visual Cues op verpakkingen t.a.v. houdbaarheidsinformatie op het weggooigedrag bij consumenten thuis). The research activities within this project were executed independently by Wageningen Food & Biobased Research, and were commissioned and financed by the Dutch Ministry of Agriculture, Nature and Food Quality.