The increasing power of store brands: Building loyalty and market share

J.E.M. Steenkamp, M.G. Dekimpe

Research output: Contribution to journalArticleAcademicpeer-review

140 Citations (Scopus)
Original languageEnglish
Pages (from-to)917-930
JournalLong range planning
Volume3
Issue number6
Publication statusPublished - 1997

Cite this

Steenkamp, J. E. M., & Dekimpe, M. G. (1997). The increasing power of store brands: Building loyalty and market share. Long range planning, 3(6), 917-930.
Steenkamp, J.E.M. ; Dekimpe, M.G. / The increasing power of store brands: Building loyalty and market share. In: Long range planning. 1997 ; Vol. 3, No. 6. pp. 917-930.
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year = "1997",
language = "English",
volume = "3",
pages = "917--930",
journal = "Long range planning",
issn = "0024-6301",
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Steenkamp, JEM & Dekimpe, MG 1997, 'The increasing power of store brands: Building loyalty and market share', Long range planning, vol. 3, no. 6, pp. 917-930.

The increasing power of store brands: Building loyalty and market share. / Steenkamp, J.E.M.; Dekimpe, M.G.

In: Long range planning, Vol. 3, No. 6, 1997, p. 917-930.

Research output: Contribution to journalArticleAcademicpeer-review

TY - JOUR

T1 - The increasing power of store brands: Building loyalty and market share

AU - Steenkamp, J.E.M.

AU - Dekimpe, M.G.

PY - 1997

Y1 - 1997

M3 - Article

VL - 3

SP - 917

EP - 930

JO - Long range planning

JF - Long range planning

SN - 0024-6301

IS - 6

ER -