This paper investigates the impact of supply chain-related factors on the adoption of proactive environmental strategies, and the impact of such strategies on environmental investments and environmental performance. Data were collected from 96 Turkish manufacturers using an online questionnaire. The model was tested with PLS, a structural equation modelling method. The results show that a proactive environmental strategy leads to higher environmental investments which in turn lead to higher environmental performance. The results also show that two supply chain-related factors, organizational commitment and collaboration with suppliers, positively impact proactivity, whereas customer pressure does not have any significant direct impact on proactivity but it does positively impact environmental investments.
|Publication status||Published - 2009|
|Event||18th IPSERA Conference Supply Management – Towards an Academic Discipline, 5-8 April, Wiesbaden. - |
Duration: 5 Apr 2009 → 8 Apr 2009
|Conference||18th IPSERA Conference Supply Management – Towards an Academic Discipline, 5-8 April, Wiesbaden.|
|Period||5/04/09 → 8/04/09|