The impact of cooperative structure and firm culture on market orientation and performance

K. Kyriakopoulos, M.T.G. Meulenberg, J. Nilsson

Research output: Contribution to journalArticleAcademicpeer-review

65 Citations (Scopus)

Abstract

Abstract Building on recent advances in cooperative literature and practice, we conceive two key organizational features of cooperatives: cooperative structure (in terms of control, ownership, and cost/pricing policies resulting in traditional and re-engineered co-ops) as well as entrepreneurial cooperative firm culture. Then we conceptualize and test the effect of these organizational features on the market orientation and performance of the cooperative firm relying on a sample of Dutch co-ops. We cannot establish a systematic influence of the cooperative structure; however, a significant influence of individualized member ownership on performance and of cost/pricing policies on market orientation has been found. Entrepreneurial firm culture has a significant effect on both market orientation and performance. [EconLit citations: L200, M310, Q130.] © 2004 Wiley Periodicals, Inc. Agribusiness 20: 379-396, 2004.
Original languageEnglish
Pages (from-to)379-396
JournalAgribusiness
Volume20
Issue number4
DOIs
Publication statusPublished - 2004

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market orientation
cooperatives
pricing policy
Ownership
firm
Costs and Cost Analysis
ownership
market
pricing
performance
agroindustry
Cost Control
costs
cost
Market performance
Market orientation
agribusiness
effect
Pricing policy
Costs

Cite this

Kyriakopoulos, K. ; Meulenberg, M.T.G. ; Nilsson, J. / The impact of cooperative structure and firm culture on market orientation and performance. In: Agribusiness. 2004 ; Vol. 20, No. 4. pp. 379-396.
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The impact of cooperative structure and firm culture on market orientation and performance. / Kyriakopoulos, K.; Meulenberg, M.T.G.; Nilsson, J.

In: Agribusiness, Vol. 20, No. 4, 2004, p. 379-396.

Research output: Contribution to journalArticleAcademicpeer-review

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