The Impact of Channel Context and Task on Consumers' Evaluations of Personalized Health Recommendation Systems

S. Wendel, A. Ronteltap, B.G.C. Dellaert, J.C.M. van Trijp

Research output: Contribution to conferenceConference paperAcademicpeer-review

Abstract

We investigate consumer perspectives on complex, multistage systems designed to provide personalized health recommendations. We conceptualize the underlying benefit trade-offs that consumers make in evaluating such systems as the manifestation of a psychological contract in which consumers contribute their personal information and effort in exchange for a more useful, tailored recommendation by the firm. We show that consumer benefit perceptions are differentially affected by the stages of such a system, and that the channel context in which the use of a personalized health recommendation system originates moderates the impact of consumer benefit perceptions on consumer willingness to use such systems.
Original languageEnglish
Publication statusPublished - 2008
EventExtreme Customization: MCPC 2007 World Conference on Mass Customization and Personalization, Cambridge, MA, USA -
Duration: 7 Oct 200712 Oct 2007

Conference

ConferenceExtreme Customization: MCPC 2007 World Conference on Mass Customization and Personalization, Cambridge, MA, USA
Period7/10/0712/10/07

Fingerprint Dive into the research topics of 'The Impact of Channel Context and Task on Consumers' Evaluations of Personalized Health Recommendation Systems'. Together they form a unique fingerprint.

Cite this