The fit between employee roles and market dynamism: An ecological management perspective

Jack P. Crielaard, Emiel F.M. Wubben*, Onno S.W.F. Omta

*Corresponding author for this work

Research output: Contribution to journalArticleAcademicpeer-review


Purpose: Exploring the fit of employee roles and market dynamism, related to performance. Originality/value: In ecology the term 'fit' is used for the relation between organisms and their environment. Similarly, we conceptualized the relation between employee roles and markets: the employee-market connection, which may enhance SME's strategic fit and performance. Design/methodology/approach: The empirical research was conducted at 48 SMEs with 221 respondents from the manufacturing industry (53%) and the service industry (47%) and applied a mixed model analysis. Findings: The employee role-mix is moderated by market dynamism: when market dynamism increases, the impact on performance of internal process roles decreases and the impact of rational goal roles increases. The results enrich the resource-based view with the employee-market-connection: the system is resilient, the roles adapt. A fit between market dynamism and employee roles is positively related to performance.

Original languageEnglish
Article numbereRAMR180114
JournalRevista de Administracao Mackenzie
Issue number2
Publication statusPublished - Jan 2018


  • Employee roles
  • Innovation
  • Market dynamism
  • Resource-based view
  • Strategic fit

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