The external validity of hybrid conjoint modeling.

J.E.B.M. Steenkamp, S.E.O. de Groes, P.G. van Logtestijn

Research output: Chapter in Book/Report/Conference proceedingChapterAcademic

Original languageEnglish
Title of host publicationContemporary research in marketing
EditorsK. Moller, M. Paltschik
Pages809-824
Publication statusPublished - 1986

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