The equity of store brands.

J.B.E.M. Steenkamp

Research output: Chapter in Book/Report/Conference proceedingAbstract

Original languageEnglish
Title of host publicationInvitational Choice Symposium, Jouy-en-Josas, France (1998)
Publication statusPublished - 1998

Cite this

Steenkamp, J. B. E. M. (1998). The equity of store brands. In Invitational Choice Symposium, Jouy-en-Josas, France (1998)