Original language | English |
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Pages (from-to) | 348-356 |
Journal | Journal of Marketing Research |
Volume | 32 |
Publication status | Published - 1995 |
The effects of perceived interdependence on dealer attitudes.
N. Kumar, L.K. Scheer, J.B.E.M. Steenkamp
Research output: Contribution to journal › Article › Academic › peer-review