The effects of perceived interdependence on dealer attitudes.

N. Kumar, L.K. Scheer, J.B.E.M. Steenkamp

Research output: Contribution to journalArticleAcademicpeer-review

Original languageEnglish
Pages (from-to)348-356
JournalJournal of Marketing Research
Volume32
Publication statusPublished - 1995

Cite this

Kumar, N., Scheer, L. K., & Steenkamp, J. B. E. M. (1995). The effects of perceived interdependence on dealer attitudes. Journal of Marketing Research, 32, 348-356.