The effect of website interactivity on political involvement: The moderating role of political cynicism

Sanne Kruikemeier*, Guda Van Noort, Rens Vliegenthart

*Corresponding author for this work

Research output: Contribution to journalArticleAcademicpeer-review

3 Citations (Scopus)

Abstract

This study examines the extent to which interactive communication on political websites affects various forms of citizens involvement in politics, and the moderating role of political cynicism in this relationship. Based on the outcomes of a laboratory experiment with a single-factor (interactivity: low vs. medium vs. high interactivity) between-subjects design, we found that interactive political websites have a positive effect on citizen involvement, and this effect is particularly present for websites with high levels of interactivity. We also demonstrate that interactivity effects are, to some extent, contingent on citizens political cynicism. For higher levels of political cynicism, deviations in the level of interactivity make less of a difference in their impact on political involvement.

Original languageEnglish
Pages (from-to)136-147
Number of pages12
JournalJournal of Media Psychology
Volume28
Issue number3
DOIs
Publication statusPublished - 4 Oct 2016
Externally publishedYes

Keywords

  • Experiment
  • Interactivity
  • Political cynicism
  • Political involvement
  • Websites

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