The Effect of Regulatory Focus on Social Norm Influence in the Promotion of Sustainable Products

V. Melnyk; A.R.H. Fischer; E. van Herpen; J.C.M. van Trijp

The Effect of Regulatory Focus on Social Norm Influence in the Promotion of Sustainable Products

V. Melnyk, A.R.H. Fischer, E. van Herpen, J.C.M. van Trijp

Research output: Contribution to conference › Conference paper › Academic › peer-review

Original language	English
Publication status	Published - 2011
Event	The La Londe Conference in Marketing Communications and Consumer Behavior. International Research Conference in Marketing, La Londe les Maures, France - Duration: 31 May 2011 → 3 Jun 2011

Conference

Conference	The La Londe Conference in Marketing Communications and Consumer Behavior. International Research Conference in Marketing, La Londe les Maures, France
Period	31/05/11 → 3/06/11

Cite this

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title = "The Effect of Regulatory Focus on Social Norm Influence in the Promotion of Sustainable Products",

author = "V. Melnyk and A.R.H. Fischer and {van Herpen}, E. and {van Trijp}, J.C.M.",

year = "2011",

language = "English",

note = "The La Londe Conference in Marketing Communications and Consumer Behavior. International Research Conference in Marketing, La Londe les Maures, France ; Conference date: 31-05-2011 Through 03-06-2011",

}

The Effect of Regulatory Focus on Social Norm Influence in the Promotion of Sustainable Products. / Melnyk, V.; Fischer, A.R.H.; van Herpen, E. et al.
2011. Paper presented at The La Londe Conference in Marketing Communications and Consumer Behavior. International Research Conference in Marketing, La Londe les Maures, France.

Research output: Contribution to conference › Conference paper › Academic › peer-review

TY - CONF

T1 - The Effect of Regulatory Focus on Social Norm Influence in the Promotion of Sustainable Products

AU - Melnyk, V.

AU - Fischer, A.R.H.

AU - van Herpen, E.

AU - van Trijp, J.C.M.

PY - 2011

Y1 - 2011

M3 - Conference paper

T2 - The La Londe Conference in Marketing Communications and Consumer Behavior. International Research Conference in Marketing, La Londe les Maures, France

Y2 - 31 May 2011 through 3 June 2011

ER -