The Effect of Reference Points on the Importance of Attributes

K. van Ittersum, J.M.E. Pennings, B. Wansink, J.C.M. van Trijp

Research output: Chapter in Book/Report/Conference proceedingConference paperAcademic

Original languageEnglish
Title of host publicationProceedings, 2002 Marketing Science Conference, University of Alberta, Edmonton, Canada, June 27-30, 2002. - [S.l.] : [s.n.], 2002. - CD-rom
Publication statusPublished - 2002

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