The Effect of Reference Points on the Importance of Attributes

K. van Ittersum; J.M.E. Pennings; B. Wansink; J.C.M. van Trijp

The Effect of Reference Points on the Importance of Attributes

K. van Ittersum, J.M.E. Pennings, B. Wansink, J.C.M. van Trijp

Marketing and Consumer Behaviour

Research output: Chapter in Book/Report/Conference proceeding › Conference paper › Academic

Original language	English
Title of host publication	Proceedings, 2002 Marketing Science Conference, University of Alberta, Edmonton, Canada, June 27-30, 2002. - [S.l.] : [s.n.], 2002. - CD-rom
Publication status	Published - 2002

Cite this

@inproceedings{433da99593144d6a9c13fc96570b92a4,

title = "The Effect of Reference Points on the Importance of Attributes",

author = "{van Ittersum}, K. and J.M.E. Pennings and B. Wansink and {van Trijp}, J.C.M.",

year = "2002",

language = "English",

booktitle = "Proceedings, 2002 Marketing Science Conference, University of Alberta, Edmonton, Canada, June 27-30, 2002. - [S.l.] : [s.n.], 2002. - CD-rom",

}