The Effect of Primed Reference Points on the Shape of Attribute-Value Functions, Attribute Importance, and Choice

Research output: Chapter in Book/Report/Conference proceeding › Abstract

Original language	English
Title of host publication	Proceedings of the 36th EMAC Conference, May 22-25, Reykjavik, Iceland
Pages	67-67
Publication status	Published - 2007
Event	36th EMAC Conference (European Marketing Academy Conference) - Duration: 22 May 2007 → 25 May 2007

Conference	36th EMAC Conference (European Marketing Academy Conference)
Period	22/05/07 → 25/05/07

Cite this

@inbook{6845c1bd6e0b4ac0ad6bf49e134aea7c,

title = "The Effect of Primed Reference Points on the Shape of Attribute-Value Functions, Attribute Importance, and Choice",

author = "{van Ittersum}, K. and J.M.E. Pennings",

year = "2007",

language = "English",

isbn = "9789979948353",

pages = "67--67",

booktitle = "Proceedings of the 36th EMAC Conference, May 22-25, Reykjavik, Iceland",

note = "36th EMAC Conference (European Marketing Academy Conference) ; Conference date: 22-05-2007 Through 25-05-2007",

}

TY - CHAP

T1 - The Effect of Primed Reference Points on the Shape of Attribute-Value Functions, Attribute Importance, and Choice

AU - van Ittersum, K.

AU - Pennings, J.M.E.

PY - 2007

Y1 - 2007

M3 - Abstract

SN - 9789979948353

SP - 67

EP - 67

BT - Proceedings of the 36th EMAC Conference, May 22-25, Reykjavik, Iceland

T2 - 36th EMAC Conference (European Marketing Academy Conference)

Y2 - 22 May 2007 through 25 May 2007

ER -