The Effect of Primed Reference Points on the Shape of Attribute-Value Functions, Attribute Importance, and Choice

K. van Ittersum, J.M.E. Pennings

Research output: Chapter in Book/Report/Conference proceedingAbstractAcademic

Original languageEnglish
Title of host publicationProceedings of the 36th EMAC Conference, May 22-25, Reykjavik, Iceland
Pages67-67
Publication statusPublished - 2007
Event36th EMAC Conference (European Marketing Academy Conference) -
Duration: 22 May 200725 May 2007

Conference

Conference36th EMAC Conference (European Marketing Academy Conference)
Period22/05/0725/05/07

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