The Effect of Primed and Framed Reference Points on Product Attribute Importance

K. van Ittersum, J.M.E. Pennings, B. Wansink, J.C.M. van Trijp

Research output: Contribution to journalArticleAcademicpeer-review

Original languageEnglish
Pages (from-to)113-114
JournalAdvances in Consumer Research
Volume32
Issue number1
Publication statusPublished - 2005

Keywords

  • empirical-analysis
  • reference prices
  • loss aversion
  • choice
  • weights

Cite this