The effect of eco-labels on brand choice.

B.D. Ottum, D.L. Scammon, Y.K. van Dam

Research output: Chapter in Book/Report/Conference proceedingConference paperAcademic

Original languageEnglish
Title of host publicationMarketing and public policy Conf. Proc., D. Jones Ringold (ed.). Airlington, Virginia. Vol.4
Pages109-111
Publication statusPublished - 1994

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