| Original language | English |
|---|---|
| Title of host publication | Contemporary research in marketing, P. Leeflang and M. Rice (eds.). Proc. 16th Ann. Conf. European Marketing Academy, Toronto (1987) C54-C74 |
| Publication status | Published - 1987 |
The economic theory on information acquisition behavior.
J.E.B.M. Steenkamp
Research output: Chapter in Book/Report/Conference proceeding › Conference paper › Academic