Chinese consumers have been the most dynamic driving forces during China's two decades of reforms. The purpose of this research is to get insight into the Shanghai consumers' consumption, perceptions, and uses with regard to food products. It provides detailed information about consumers' consumption habits, market outlet choices and consumption trends. Furthermore, this paper identifies the most important variables which influence the frequency of consumers' consumption of selected food products.
|Journal of International Food and Agribusiness Marketing
|Published - 2003
- Consumer behavior
- Food consumption