The dynamics of Chinese consumers: a case study of Shanghai food consumption

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    22 Citations (Scopus)

    Abstract

    Chinese consumers have been the most dynamic driving forces during China's two decades of reforms. The purpose of this research is to get insight into the Shanghai consumers' consumption, perceptions, and uses with regard to food products. It provides detailed information about consumers' consumption habits, market outlet choices and consumption trends. Furthermore, this paper identifies the most important variables which influence the frequency of consumers' consumption of selected food products.
    Original languageEnglish
    Pages (from-to)47-66
    JournalJournal of International Food and Agribusiness Marketing
    Volume14
    Issue number1
    DOIs
    Publication statusPublished - 2003

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