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The Dark Age of Advertising: an Examination of Perceptual Factors Affecting Advertising Avoidance in the Context of Mobile Youtube
Stephen Pragasam Singaraju*, Justin Leslie Rose, Luis Alfredo Arango-Soler, Clare D’Souza, Seyed Mohammad Sadegh Khaksar, Anne Renée Brouwer
*Corresponding author for this work
Research output: Contribution to journal › Article › Academic › peer-review
5
Citations
(Scopus)