Skip to main navigation Skip to search Skip to main content

The Cusvalin model: a longitudinal study of customer value learning in innovation, 1997 to 2002

F.T.J.M. Fortuin, F.H.A. Janszen, S.W.F. Omta

Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

Original languageEnglish
Title of host publicationTechnology Management: A Unifying Discipline for Melting the Boundaries
EditorsT.R. Anderson
Place of PublicationChigago, USA
PublisherIEEE
Pages253-261
ISBN (Print)9781890843113
Publication statusPublished - 2005

Keywords

  • Gap analysis
  • R&D customer orientation
  • R&D performance
  • Strategic alignment

Cite this