The Cusvalin model: a longitudinal study of customer value learning in innovation, 1997 to 2002

F.T.J.M. Fortuin, F.H.A. Janszen, S.W.F. Omta

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationTechnology Management: A Unifying Discipline for Melting the Boundaries
EditorsT.R. Anderson
Place of PublicationChigago, USA
PublisherInstitute of Electrical and Electronics Engineers
Pages253-261
ISBN (Print)9781890843113
Publication statusPublished - 2005

Cite this

Fortuin, F. T. J. M., Janszen, F. H. A., & Omta, S. W. F. (2005). The Cusvalin model: a longitudinal study of customer value learning in innovation, 1997 to 2002. In T. R. Anderson (Ed.), Technology Management: A Unifying Discipline for Melting the Boundaries (pp. 253-261). Institute of Electrical and Electronics Engineers.