The consequences of being on the agenda: The effect of media and public attention on firms' stock market performance

Toni G.L.A. Van Der Meer; Rens Vliegenthart

doi:10.1515/commun-2017-0027

The consequences of being on the agenda: The effect of media and public attention on firms' stock market performance

Toni G.L.A. Van Der Meer^*, Rens Vliegenthart

^*Corresponding author for this work

Research output: Contribution to journal › Article › Academic › peer-review

6 Citations (Scopus)

Abstract

This study applies agenda setting theory to understand how firms' financial performance is affected by both the news media and the public agenda. Using content and time-series analysis for the data of five Dutch firms (period 2009−2013), we demonstrate that media attention (newspaper coverage) and public attention (GoogleTrends search) for a firm affect stock market ratings. As hypothesized, the effect of media attention was found to be negative whereas the effect of public attention was positive.

Original language	English
Pages (from-to)	5-24
Number of pages	20
Journal	Communications
Volume	43
Issue number	1
DOIs	https://doi.org/10.1515/commun-2017-0027
Publication status	Published - Mar 2018
Externally published	Yes

Keywords

Agenda setting
Attention
News media
Public
Stock market

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10.1515/commun-2017-0027

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abstract = "This study applies agenda setting theory to understand how firms' financial performance is affected by both the news media and the public agenda. Using content and time-series analysis for the data of five Dutch firms (period 2009−2013), we demonstrate that media attention (newspaper coverage) and public attention (GoogleTrends search) for a firm affect stock market ratings. As hypothesized, the effect of media attention was found to be negative whereas the effect of public attention was positive.",

keywords = "Agenda setting, Attention, News media, Public, Stock market",

author = "{Van Der Meer}, {Toni G.L.A.} and Rens Vliegenthart",

note = "Funding Information: Funding: Part of the research conducted for this paper was funded by a VIDI grant (project number: 016.145.369) from the Netherlands Organization for Scientific Research. Publisher Copyright: {\textcopyright} 2018 Walter de Gruyter GmbH. All rights reserved.",

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AU - Vliegenthart, Rens

N1 - Funding Information: Funding: Part of the research conducted for this paper was funded by a VIDI grant (project number: 016.145.369) from the Netherlands Organization for Scientific Research. Publisher Copyright: © 2018 Walter de Gruyter GmbH. All rights reserved.

PY - 2018/3

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N2 - This study applies agenda setting theory to understand how firms' financial performance is affected by both the news media and the public agenda. Using content and time-series analysis for the data of five Dutch firms (period 2009−2013), we demonstrate that media attention (newspaper coverage) and public attention (GoogleTrends search) for a firm affect stock market ratings. As hypothesized, the effect of media attention was found to be negative whereas the effect of public attention was positive.

AB - This study applies agenda setting theory to understand how firms' financial performance is affected by both the news media and the public agenda. Using content and time-series analysis for the data of five Dutch firms (period 2009−2013), we demonstrate that media attention (newspaper coverage) and public attention (GoogleTrends search) for a firm affect stock market ratings. As hypothesized, the effect of media attention was found to be negative whereas the effect of public attention was positive.

KW - Agenda setting

KW - Attention

KW - News media

KW - Public

KW - Stock market

U2 - 10.1515/commun-2017-0027

DO - 10.1515/commun-2017-0027

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IS - 1

ER -

The consequences of being on the agenda: The effect of media and public attention on firms' stock market performance

Abstract

Keywords

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