Abstract
This study applies agenda setting theory to understand how firms' financial performance is affected by both the news media and the public agenda. Using content and time-series analysis for the data of five Dutch firms (period 2009−2013), we demonstrate that media attention (newspaper coverage) and public attention (GoogleTrends search) for a firm affect stock market ratings. As hypothesized, the effect of media attention was found to be negative whereas the effect of public attention was positive.
| Original language | English |
|---|---|
| Pages (from-to) | 5-24 |
| Number of pages | 20 |
| Journal | Communications |
| Volume | 43 |
| Issue number | 1 |
| DOIs | |
| Publication status | Published - Mar 2018 |
| Externally published | Yes |
Keywords
- Agenda setting
- Attention
- News media
- Public
- Stock market