The consequences of being on the agenda: The effect of media and public attention on firms' stock market performance

Toni G.L.A. Van Der Meer*, Rens Vliegenthart

*Corresponding author for this work

Research output: Contribution to journalArticleAcademicpeer-review

6 Citations (Scopus)

Abstract

This study applies agenda setting theory to understand how firms' financial performance is affected by both the news media and the public agenda. Using content and time-series analysis for the data of five Dutch firms (period 2009−2013), we demonstrate that media attention (newspaper coverage) and public attention (GoogleTrends search) for a firm affect stock market ratings. As hypothesized, the effect of media attention was found to be negative whereas the effect of public attention was positive.

Original languageEnglish
Pages (from-to)5-24
Number of pages20
JournalCommunications
Volume43
Issue number1
DOIs
Publication statusPublished - Mar 2018
Externally publishedYes

Keywords

  • Agenda setting
  • Attention
  • News media
  • Public
  • Stock market

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