The concept of perceived product quality.

J.E.B.M. Steenkamp

Research output: Chapter in Book/Report/Conference proceedingConference paper

Original languageEnglish
Title of host publicationProc. IAREP Psychology in micro- and macroeconomics, P. Vanden Abeele (ed.). Leuven
Pages137-158
Publication statusPublished - 1988

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