The buying behavior of small businesses: industrial buying behavior or consumer behavior?

M. Kool

Research output: Chapter in Book/Report/Conference proceedingConference paper

Original languageEnglish
Title of host publicationProc. 22nd Ann. Conf. Eur. Marketing Acad.: Marketing for the New Europe: dealing with complexity, J. Chias, J. Sureda (eds.). Barcelona
Publication statusPublished - 1993

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