The buying behavior of small businesses: industrial buying behavior or consumer behavior?

M. Kool

Research output: Chapter in Book/Report/Conference proceedingConference paperAcademic

Original languageEnglish
Title of host publicationProc. 22nd Ann. Conf. Eur. Marketing Acad.: Marketing for the New Europe: dealing with complexity, J. Chias, J. Sureda (eds.). Barcelona
Pages701-716
Publication statusPublished - 1993

Cite this

Kool, M. (1993). The buying behavior of small businesses: industrial buying behavior or consumer behavior? In Proc. 22nd Ann. Conf. Eur. Marketing Acad.: Marketing for the New Europe: dealing with complexity, J. Chias, J. Sureda (eds.). Barcelona (pp. 701-716)
Kool, M. / The buying behavior of small businesses: industrial buying behavior or consumer behavior?. Proc. 22nd Ann. Conf. Eur. Marketing Acad.: Marketing for the New Europe: dealing with complexity, J. Chias, J. Sureda (eds.). Barcelona. 1993. pp. 701-716
@inproceedings{fe2fb952ea6745b89f3b2a48768c84aa,
title = "The buying behavior of small businesses: industrial buying behavior or consumer behavior?",
author = "M. Kool",
year = "1993",
language = "English",
pages = "701--716",
booktitle = "Proc. 22nd Ann. Conf. Eur. Marketing Acad.: Marketing for the New Europe: dealing with complexity, J. Chias, J. Sureda (eds.). Barcelona",

}

Kool, M 1993, The buying behavior of small businesses: industrial buying behavior or consumer behavior? in Proc. 22nd Ann. Conf. Eur. Marketing Acad.: Marketing for the New Europe: dealing with complexity, J. Chias, J. Sureda (eds.). Barcelona. pp. 701-716.

The buying behavior of small businesses: industrial buying behavior or consumer behavior? / Kool, M.

Proc. 22nd Ann. Conf. Eur. Marketing Acad.: Marketing for the New Europe: dealing with complexity, J. Chias, J. Sureda (eds.). Barcelona. 1993. p. 701-716.

Research output: Chapter in Book/Report/Conference proceedingConference paperAcademic

TY - GEN

T1 - The buying behavior of small businesses: industrial buying behavior or consumer behavior?

AU - Kool, M.

PY - 1993

Y1 - 1993

M3 - Conference paper

SP - 701

EP - 716

BT - Proc. 22nd Ann. Conf. Eur. Marketing Acad.: Marketing for the New Europe: dealing with complexity, J. Chias, J. Sureda (eds.). Barcelona

ER -

Kool M. The buying behavior of small businesses: industrial buying behavior or consumer behavior? In Proc. 22nd Ann. Conf. Eur. Marketing Acad.: Marketing for the New Europe: dealing with complexity, J. Chias, J. Sureda (eds.). Barcelona. 1993. p. 701-716