The association pattern technique: an alternative approach to measuring means-end chains.

F. ter Hofstede, A. Audenaert, J.B.E.M. Steenkamp, M. Wedel

Research output: Contribution to journalArticleAcademicpeer-review

166 Citations (Scopus)
Original languageEnglish
Pages (from-to)37-50
JournalInternational Journal of Research in Marketing
Volume15
Publication statusPublished - 1998

Keywords

  • Conditional independence
  • Convergent validity
  • Laddering
  • Measurement

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