The association pattern technique: an alternative approach to measuring means-end chains.

F. ter Hofstede, A. Audenaert, J.B.E.M. Steenkamp, M. Wedel

Research output: Contribution to journal › Article › Academic › peer-review

Original language	English
Pages (from-to)	37-50
Journal	International Journal of Research in Marketing
Volume	15
Publication status	Published - 1998

Cite this

@article{555619f848774eb3a7d0d2a3852dcdad,

title = "The association pattern technique: an alternative approach to measuring means-end chains.",

author = "{ter Hofstede}, F. and A. Audenaert and J.B.E.M. Steenkamp and M. Wedel",

year = "1998",

language = "English",

volume = "15",

pages = "37--50",

journal = "International Journal of Research in Marketing",

issn = "0167-8116",

publisher = "Elsevier",

}