| Original language | English |
|---|---|
| Pages (from-to) | 37-50 |
| Journal | International Journal of Research in Marketing |
| Volume | 15 |
| Publication status | Published - 1998 |
Cite this
ter Hofstede, F., Audenaert, A., Steenkamp, J. B. E. M., & Wedel, M. (1998). The association pattern technique: an alternative approach to measuring means-end chains. International Journal of Research in Marketing, 15, 37-50.
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title = "The association pattern technique: an alternative approach to measuring means-end chains.",
author = "{ter Hofstede}, F. and A. Audenaert and J.B.E.M. Steenkamp and M. Wedel",
year = "1998",
language = "English",
volume = "15",
pages = "37--50",
journal = "International Journal of Research in Marketing",
issn = "0167-8116",
publisher = "Elsevier",
}
ter Hofstede, F, Audenaert, A, Steenkamp, JBEM & Wedel, M 1998, 'The association pattern technique: an alternative approach to measuring means-end chains.', International Journal of Research in Marketing, vol. 15, pp. 37-50.
The association pattern technique: an alternative approach to measuring means-end chains. / ter Hofstede, F.; Audenaert, A.; Steenkamp, J.B.E.M.; Wedel, M.
In: International Journal of Research in Marketing, Vol. 15, 1998, p. 37-50.Research output: Contribution to journal › Article › Academic › peer-review
TY - JOUR
T1 - The association pattern technique: an alternative approach to measuring means-end chains.
AU - ter Hofstede, F.
AU - Audenaert, A.
AU - Steenkamp, J.B.E.M.
AU - Wedel, M.
PY - 1998
Y1 - 1998
M3 - Article
VL - 15
SP - 37
EP - 50
JO - International Journal of Research in Marketing
JF - International Journal of Research in Marketing
SN - 0167-8116
ER -
ter Hofstede F, Audenaert A, Steenkamp JBEM, Wedel M. The association pattern technique: an alternative approach to measuring means-end chains. International Journal of Research in Marketing. 1998;15:37-50.