The association pattern technique: an alternative approach to measuring means-end chains.

F. ter Hofstede, A. Audenaert, J.B.E.M. Steenkamp, M. Wedel

Research output: Contribution to journalArticleAcademicpeer-review

138 Citations (Scopus)
Original languageEnglish
Pages (from-to)37-50
JournalInternational Journal of Research in Marketing
Volume15
Publication statusPublished - 1998

Cite this

ter Hofstede, F., Audenaert, A., Steenkamp, J. B. E. M., & Wedel, M. (1998). The association pattern technique: an alternative approach to measuring means-end chains. International Journal of Research in Marketing, 15, 37-50.
ter Hofstede, F. ; Audenaert, A. ; Steenkamp, J.B.E.M. ; Wedel, M. / The association pattern technique: an alternative approach to measuring means-end chains. In: International Journal of Research in Marketing. 1998 ; Vol. 15. pp. 37-50.
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The association pattern technique: an alternative approach to measuring means-end chains. / ter Hofstede, F.; Audenaert, A.; Steenkamp, J.B.E.M.; Wedel, M.

In: International Journal of Research in Marketing, Vol. 15, 1998, p. 37-50.

Research output: Contribution to journalArticleAcademicpeer-review

TY - JOUR

T1 - The association pattern technique: an alternative approach to measuring means-end chains.

AU - ter Hofstede, F.

AU - Audenaert, A.

AU - Steenkamp, J.B.E.M.

AU - Wedel, M.

PY - 1998

Y1 - 1998

M3 - Article

VL - 15

SP - 37

EP - 50

JO - International Journal of Research in Marketing

JF - International Journal of Research in Marketing

SN - 0167-8116

ER -