The association pattern technique: an alternative approach to measuring means-end chains.

F. ter Hofstede, A. Audenaert, J.B.E.M. Steenkamp, M. Wedel

Research output: Contribution to journal › Article › Academic › peer-review

Original language	English
Pages (from-to)	37-50
Journal	International Journal of Research in Marketing
Volume	15
Publication status	Published - 1998

Keywords

@article{555619f848774eb3a7d0d2a3852dcdad,

title = "The association pattern technique: an alternative approach to measuring means-end chains.",

keywords = "Conditional independence, Convergent validity, Laddering, Measurement",

author = "{ter Hofstede}, F. and A. Audenaert and J.B.E.M. Steenkamp and M. Wedel",

year = "1998",

language = "English",

volume = "15",

pages = "37--50",

journal = "International Journal of Research in Marketing",

issn = "0167-8116",

publisher = "Elsevier",

}

TY - JOUR

T1 - The association pattern technique: an alternative approach to measuring means-end chains.

AU - ter Hofstede, F.

AU - Audenaert, A.

AU - Steenkamp, J.B.E.M.

AU - Wedel, M.

PY - 1998

Y1 - 1998

KW - Conditional independence

KW - Convergent validity

KW - Laddering

KW - Measurement

M3 - Article

SN - 0167-8116

VL - 15

SP - 37

EP - 50

JO - International Journal of Research in Marketing

JF - International Journal of Research in Marketing

ER -