The association pattern technique: a valid way to measure MEC?

A. Audenaert, F. ter Hofstede, J.E.B.M. Steenkamp, M. Wedel

Research output: Chapter in Book/Report/Conference proceeding › Conference paper › Academic

Original language	English
Title of host publication	Proc. EMAC Conf. Marketing for an expanding Europe. Budapest Univ. Economic Sciences, Hungary
Editors	J. Beracs
Pages	1385-1390
Publication status	Published - 1996

Cite this

@inproceedings{cc5dcd8054be4884a642963e99c3678e,

title = "The association pattern technique: a valid way to measure MEC?",

author = "A. Audenaert and {ter Hofstede}, F. and J.E.B.M. Steenkamp and M. Wedel",

year = "1996",

language = "English",

pages = "1385--1390",

editor = "J. Beracs",

booktitle = "Proc. EMAC Conf. Marketing for an expanding Europe. Budapest Univ. Economic Sciences, Hungary",

}