The association pattern technique: a valid way to measure MEC?

A. Audenaert, F. ter Hofstede, J.E.B.M. Steenkamp, M. Wedel

Research output: Chapter in Book/Report/Conference proceedingConference paperAcademic

Original languageEnglish
Title of host publicationProc. EMAC Conf. Marketing for an expanding Europe. Budapest Univ. Economic Sciences, Hungary
EditorsJ. Beracs
Publication statusPublished - 1996

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