The association pattern technique: a valid way to measure MEC?

A. Audenaert, F. ter Hofstede, J.E.B.M. Steenkamp, M. Wedel

Research output: Chapter in Book/Report/Conference proceedingConference paperAcademic

Original languageEnglish
Title of host publicationProc. EMAC Conf. Marketing for an expanding Europe. Budapest Univ. Economic Sciences, Hungary
EditorsJ. Beracs
Pages1385-1390
Publication statusPublished - 1996

Cite this

Audenaert, A., ter Hofstede, F., Steenkamp, J. E. B. M., & Wedel, M. (1996). The association pattern technique: a valid way to measure MEC? In J. Beracs (Ed.), Proc. EMAC Conf. Marketing for an expanding Europe. Budapest Univ. Economic Sciences, Hungary (pp. 1385-1390)