Tell me what to do when I am in a good mood, show me what to do when I am in a bad mood: Mood as a moderator of social-norm influence

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Original language	English
Pages (from-to)	958-959
Journal	Advances in Consumer Research
Volume	40
Issue number	1
Publication status	Published - 2012

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@article{1795e4c363194cf0969633761fb686cf,

title = "Tell me what to do when I am in a good mood, show me what to do when I am in a bad mood: Mood as a moderator of social-norm influence",

author = "V. Melnyk and {van Herpen}, E. and A.R.H. Fischer and {van Trijp}, J.C.M.",

year = "2012",

language = "English",

volume = "40",

pages = "958--959",

journal = "Advances in Consumer Research",

issn = "0098-9258",

publisher = "Sheridan Books",

number = "1",

}

TY - JOUR

T1 - Tell me what to do when I am in a good mood, show me what to do when I am in a bad mood: Mood as a moderator of social-norm influence

AU - Melnyk, V.

AU - van Herpen, E.

AU - Fischer, A.R.H.

AU - van Trijp, J.C.M.

PY - 2012

Y1 - 2012

M3 - Article

SN - 0098-9258

VL - 40

SP - 958

EP - 959

JO - Advances in Consumer Research

JF - Advances in Consumer Research

IS - 1

ER -