Televised Entertainment-Education to Prevent Adolescent Alcohol Use: Perceived Realism, Enjoyment, and Impact

G.B. van Leeuwen, R.J. Renes, C. Leeuwis

Research output: Contribution to journalArticleAcademicpeer-review

10 Citations (Scopus)

Abstract

Alcohol use among adolescents is a concern in the Netherlands because of its high prevalence and risks. To discourage adolescents from drinking alcohol, a televised entertainment-education (E-E) intervention was developed. This study investigated responses of adolescents on perceived realism and enjoyment of the E-E intervention, as well as its impact on alcohol drinking behavior. Viewers perceived the E-E narratives to be credible and enjoyable but did not relate to the characters in the narratives. However, exposure to the E-E intervention predicted desired changes in alcohol drinking behavior, intentions to decrease alcohol use, and perceived normative pressure, especially in less educated viewers. These findings demonstrate that E-E is a promising strategy to target adolescent alcohol use. Future research will focus on the individual processes and story elements that account for the positive results.
Original languageEnglish
Pages (from-to)193-205
JournalHealth Education and Behavior
Volume40
Issue number2
DOIs
Publication statusPublished - 2013

Keywords

  • mass-media campaigns
  • narrative communication
  • health behavior
  • persuasion
  • transportation
  • friends
  • dramas
  • youth
  • model

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