Taste matters most: Effects of package design on the dynamics of implicit and explicit product evaluations over repeated in-home consumption

Irene O.J.M. Tijssen, Elizabeth H. Zandstra, Annick den Boer, Gerry Jager*

*Corresponding author for this work

Research output: Contribution to journalArticleAcademicpeer-review

9 Citations (Scopus)

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