Task experience and validity in perceptual mapping: a comparison of two consumer-adaptive techniques.

J.E.B.M. Steenkamp, J.C.M. van Trijp

Research output: Contribution to journalArticleAcademicpeer-review

16 Citations (Scopus)
Original languageEnglish
Pages (from-to)265-276
JournalInternational Journal of Research in Marketing
Publication statusPublished - 1996


  • Adaptive perceptual mapping
  • Consumer-adaptive marketing research techniques
  • Perceptual mapping
  • Task experience
  • Unrestricted attribute-elicitation mapping

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