Task experience and validity in perceptual mapping: a comparison of two consumer-adaptive techniques.

J.E.B.M. Steenkamp; J.C.M. van Trijp

Task experience and validity in perceptual mapping: a comparison of two consumer-adaptive techniques.

Marketing and Consumer Behaviour

Research output: Contribution to journal › Article › Academic › peer-review

Original language	English
Pages (from-to)	265-276
Journal	International Journal of Research in Marketing
Volume	3
Publication status	Published - 1996

Keywords

Adaptive perceptual mapping
Consumer-adaptive marketing research techniques
Perceptual mapping
Task experience
Unrestricted attribute-elicitation mapping

Cite this

@article{f36a9636f7274322afc21115afda7492,

title = "Task experience and validity in perceptual mapping: a comparison of two consumer-adaptive techniques.",

keywords = "Adaptive perceptual mapping, Consumer-adaptive marketing research techniques, Perceptual mapping, Task experience, Unrestricted attribute-elicitation mapping",

author = "J.E.B.M. Steenkamp and {van Trijp}, J.C.M.",

year = "1996",

language = "English",

volume = "3",

pages = "265--276",

journal = "International Journal of Research in Marketing",

issn = "0167-8116",

publisher = "Elsevier",

}

TY - JOUR

T1 - Task experience and validity in perceptual mapping: a comparison of two consumer-adaptive techniques.

AU - Steenkamp, J.E.B.M.

AU - van Trijp, J.C.M.

PY - 1996

Y1 - 1996

KW - Adaptive perceptual mapping

KW - Consumer-adaptive marketing research techniques

KW - Perceptual mapping

KW - Task experience

KW - Unrestricted attribute-elicitation mapping

M3 - Article

VL - 3

SP - 265

EP - 276

JO - International Journal of Research in Marketing

JF - International Journal of Research in Marketing

SN - 0167-8116

ER -