Taking it personal or national? Understanding the indirect effects of economic news on government support

This article studies the impact of economic news on government support and the mediating role of people’s national (sociotropic) and personal (egotropic) economic evaluations. Employing two complementary studies, a large literature is contributed to by adding a media perspective to the economic voting hypothesis. The first study was fielded in 2015 and combines an extensive content analysis of economic news (print, television, online; N = 5,630) with a three-wave panel survey (N = 3,240). As a follow-up, an experiment was conducted in 2018 exposing participants (N = 1,452) to negative and positive economic news. Both studies confirm that the tone of news directly affects national economic evaluations but not personal ones. Whereas both types of evaluation predict government support, the effect of national evaluations is significantly stronger. Most importantly, it is shown that the effect of national evaluations on government support is actually a mediation of the effect of economic news.