Tactics of quality management and promotions: winning consumers for fresh exotic produce

H.E. Schepers, E.J. van Henten, J. Bontsema, G.B. Dijksterhuis

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic

Original language	English
Title of host publication	Dynamics in chains and networks
Editors	H.J. Bremmers, S.W.F. Omta, J.H. Trienekens, E.F.M. Wubben
Place of Publication	Wageningen
Publisher	Wageningen Academic Publishers
ISBN (Print)	9789076998404
Publication status	Published - 2004

Cite this

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title = "Tactics of quality management and promotions: winning consumers for fresh exotic produce",

author = "H.E. Schepers and {van Henten}, E.J. and J. Bontsema and G.B. Dijksterhuis",

year = "2004",

language = "English",

isbn = "9789076998404",

editor = "H.J. Bremmers and S.W.F. Omta and J.H. Trienekens and E.F.M. Wubben",

booktitle = "Dynamics in chains and networks",

publisher = "Wageningen Academic Publishers",

address = "Netherlands",

}

Tactics of quality management and promotions: winning consumers for fresh exotic produce. / Schepers, H.E.; van Henten, E.J.; Bontsema, J. et al.
Dynamics in chains and networks. ed. / H.J. Bremmers; S.W.F. Omta; J.H. Trienekens; E.F.M. Wubben. Wageningen: Wageningen Academic Publishers, 2004.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic

TY - CHAP

T1 - Tactics of quality management and promotions: winning consumers for fresh exotic produce

AU - Schepers, H.E.

AU - van Henten, E.J.

AU - Bontsema, J.

AU - Dijksterhuis, G.B.

PY - 2004

Y1 - 2004

M3 - Chapter

SN - 9789076998404

BT - Dynamics in chains and networks

A2 - Bremmers, H.J.

A2 - Omta, S.W.F.

A2 - Trienekens, J.H.

A2 - Wubben, E.F.M.

PB - Wageningen Academic Publishers

CY - Wageningen

ER -