Tactics of quality management and promotions: winning consumers for fresh exotic produce

H.E. Schepers, E.J. van Henten, J. Bontsema, G.B. Dijksterhuis

    Research output: Chapter in Book/Report/Conference proceedingChapter

    Original languageEnglish
    Title of host publicationDynamics in chains and networks
    EditorsH.J. Bremmers, S.W.F. Omta, J.H. Trienekens, E.F.M. Wubben
    Place of PublicationWageningen
    PublisherWageningen Academic Publishers
    ISBN (Print)9789076998404
    Publication statusPublished - 2004

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