Sustainability labeling originated from a need to protect the identity of alternative systems of food production and to increase market transparency. From the 1980s onwards sustainability labeling has changed into a policy instrument replacing direct government regulation of the food market, and a marketing instrument to raise consumer demand and competition in conventional and mainstream retail channels. These different functions of sustainability labeling originate from theoretically distinct conceptions of the market and represent radical different conceptions of the information. Market transparency is based on descriptive information, government regulation on normative information, and marketing on persuasive or strategic information. The combination of these different informational demands reduces the effectiveness of existing sustainability labels. In order to fulfill these different functions effectively a different conception of sustainability labeling schemes is required.
|Title of host publication||Reference Module in Food Science|
|Number of pages||5|
|Publication status||Published - 2017|