Suboptimality of sales promotions and improvement through channel coordination

Research output: Book/Report › Report › Professional

Keywords

@book{8051ffd4c2204ec78c8c98d70476b975,

title = "Suboptimality of sales promotions and improvement through channel coordination",

keywords = "Sales promotion, Channels of distribution, Consumer price discounts, Channel coordination",

author = "B. Wierenga and H. Soethoudt",

note = "Rotterdam : Erasmus Research Institute of Management, 2002. - (Report Series. Research in Management ; ERS-2002-10-MKT)",

year = "2002",

language = "English",

}

TY - BOOK

T1 - Suboptimality of sales promotions and improvement through channel coordination

AU - Wierenga, B.

AU - Soethoudt, H.

N1 - Rotterdam : Erasmus Research Institute of Management, 2002. - (Report Series. Research in Management ; ERS-2002-10-MKT)

PY - 2002

Y1 - 2002

KW - Sales promotion

KW - Channels of distribution

KW - Consumer price discounts

KW - Channel coordination

M3 - Report

BT - Suboptimality of sales promotions and improvement through channel coordination

ER -