Original language | English |
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Number of pages | 42 |
Publication status | Published - 2002 |
Keywords
- Sales promotion
- Channels of distribution
- Consumer price discounts
- Channel coordination
B. Wierenga, H. Soethoudt
Research output: Book/Report › Report › Professional
Original language | English |
---|---|
Number of pages | 42 |
Publication status | Published - 2002 |