Strategisch marketingplan voor de afzet van biologische levensmiddelen : werken aan een groeimarkt

K.L. Zimmermann, M.H. Borgstein

    Research output: Book/ReportReportProfessional

    Abstract

    The goal of this strategic marketing plan is to determine and to describe strategies that have to lead in the medium term to a market share for organic products of 5-10% of th Dutch food market. A number of critical factors are mentioned for the whole organic chain.
    Original languageDutch
    Place of PublicationDen Haag
    PublisherLEI
    Number of pages62
    ISBN (Print)9789052422046
    Publication statusPublished - 1993

    Publication series

    NameMededeling / Landbouw-Economisch Instituut
    No.481

    Keywords

    • foods
    • food products
    • agricultural products
    • trade
    • food supply
    • markets
    • marketing
    • marketing channels
    • turnover
    • alternative farming
    • organic farming
    • netherlands

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