Strategisch marketingplan voor de afzet van biologische levensmiddelen : werken aan een groeimarkt

K.L. Zimmermann, M.H. Borgstein

Research output: Book/ReportReportProfessional

Abstract

The goal of this strategic marketing plan is to determine and to describe strategies that have to lead in the medium term to a market share for organic products of 5-10% of th Dutch food market. A number of critical factors are mentioned for the whole organic chain.
Original languageDutch
Place of PublicationDen Haag
PublisherLandbouw-Economisch Instituut
Number of pages62
ISBN (Print)9789052422046
Publication statusPublished - 1993

Publication series

NameMededeling / Landbouw-Economisch Instituut
No.481

Keywords

  • foods
  • food products
  • agricultural products
  • trade
  • food supply
  • markets
  • marketing
  • marketing channels
  • turnover
  • alternative farming
  • organic farming
  • netherlands

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